The 'Phantom China Project', is a five-year plan of staging and localising Andrew Lloyd Webber's The Phantom of the Opera in China, which was launched by SMG Live and the Really Useful Group (RUG) from the UK on June 7. The project is expected to help upgrade the Chinese musical industry, including a China tour of the original The Phantom of the Opera within 2020, a TV show on the selection of performers for the Chinese version and final presentation of the Chinese The Phantom of Opera.

The whole talent-searching process, including selection and training, will be presented as a live show. The winners will not only win the opportunity to play leading roles in the Chinese version, but also be trained at West End or Broadway and possibly participate in the original version as well.

SMG Live and the Really Useful Group will also collaborate in localising other musicals in China, including the Chinese version of Tell Me on a Sunday, currently staged at Shanghai Majestic Theater. The original version of School of Rock will be staged at Shanghai Grand Theater in February 2019.